WIP: Apple Village Logo

Hello! And happy Friday :) I had a very exciting day today - will post about it soon!! This week I sent over a first round of logos for a design-centric children's boutique opening up in New Jersey this Summer (see the mood board here!). I had so much fun working on these - I love how much whimsy you can bring into a children's brand! Plus working with an apple as an icon is really a pleasure. It has such a fun shape and can be depicted in so many ways without losing its meaning. I always send over my 1st round of logos in grayscale because color can be very distracting. But I just had to experiment a little with color and so you can see three colored versions below that I posted on my dribbble :)