Apple Village Branding
Apple Village is a design-centric children's boutique located in Montclair, NJ. It was important to create a modern-cool brand that also had a touch of color, vintage and whimsy.
Apple Village is a design-centric children's boutique located in Montclair, NJ. It was important to create a modern-cool brand that also had a touch of color, vintage and whimsy.
Allison Walsh is a passionate, caring, and free-spirited woman that has set out to build a community of like-minded women. Her goal is to foster a community that encourages creating your legacy business, and cultivating your wildest dreams. For her branding she set out to evoke comfort, kindness, and authenticity - and for the design style to be sophisticated but still relatable - feminine but not overly so. I think we achieved this balance and I am very excited for the future of her venture!
Allison Walsh is a passionate, caring, and free-spirited woman that has set out to build a community of like-minded women. Her goal is to foster a community that encourages creating your legacy business, and cultivating your wildest dreams. For her branding she set out to evoke comfort, kindness, and authenticity - and for the design style to be sophisticated but still relatable - feminine but not overly so. I think we achieved this balance and I am very excited for the future of her venture!
Ellie Koleen is a wedding and portrait photographer based in Fresno, CA. She has a great eye for light, an amazing sense of style, and a lovely personality to boot! I had a lot of fun working on her branding and I look forward to watching her business grow.
I created these illustrations for an amazing in-depth article about the legendary Shakespeare & Co. shop in Paris for VanityFair.com. Check out the full article here.
A collection of logos I have designed for start-up companies and creative clients. This selection includes final logos as well as proposed logos and personal experiments.
I have had the pleasure of working with the creative team at PopSugar over the past few months creating illustrations and lettering for their various projects!
I was very excited when Chelsea approached me to work on a re-brand for her blooming photography business. Her photographs are so moody and timeless looking - I was instantly in love! Chelsea came to me for my brush lettering and I was more than happy to oblige! To compliment the brush-y script of her logo I brought in more paint brush textures and in combination with her muted color scheme - the whole brand has a very sophisticated but still whimsical feel.
The "Mims House" is a new wedding venue located just outside Raleigh, North Carolina. The venue is a historic manor with tons of southern flair. Wedding event planner Priscilla Erwin and caterer, Brooke Everhart teamed up together to run the wedding venue. For the brand they wanted something romantic and whimsical that would appeal to a feminine bride.
This winter I put together a collection of stationery products that were sold through my website. I had a lot of fun creating these products and am very proud of them! The shop is no longer up, but hoping to have a new collection of items in the future!
While never my primary job, I have always loved illustration. Over the years I have been able to develop my own style and work with many wonderful clients. Recently I have been creating many self-initiated illustrations for my blog.
I created these illustrations for a fun summer article on VanityFair.com. Check out the full article here.
Uniform is True&Co.'s new collection of live-in luxury bras and loungewear. It was designed using data from 500,000 women to fit your unique body type beautifully. The brand is all about comfort and creating an everyday 'uniform' that you never want to take off.
Completed while working at True&Co. as their lead visual designer.
Beauty (+ Light) was the first private label collection from True&Co. The collection was inspired by a Lord Byron poem which refers to a transformational, illuminating experience. The collection also draws inspiration from space and space travel. Nikki Dekker, the designer of the collection imagined an adventurous woman that travelled back and forth between the 1920's and a galaxy in the distant future.
Completed while working at True&Co. as their lead visual designer.
I was very excited when West Elm contacted me to work on a tote bag design for their store opening in Mill Valley, CA. I love their furniture and overall dedication to independent designers, and was very happy with our collaboration.
In the lead up to the Oscars I was asked to work on another Bingo board but this time for GQ and under the direction of Sarah Ball. I took a bit of a different stylistic approach for this round of Bingo boards. I wanted the style to feel a bit scribbled to mimic the feeling of being drunk.
Yelp was my first job out of college and working there was one of the best experiences of my life. During my two years at Yelp, I worked on their marketing team creating the promotional materials for all of Yelp's 80+ (at the time) community managers.