Your Information

For the larger text sections I suggest typing them elsewhere and then copy and pasting into the form when you are ready. There is no ability to save the form!

Email Address

Brand + Mission

Your brand/company name:

Include the tagline if there is one!

Why did you start this brand/company?

What are 3-5 core values of your brand?

If your brand had human personality traits what would they be?

for example: smart, charming, friendly, funny

Products + Services

What are you selling? Please list your core products/services.

Describe the value your main product or service adds to your customers.

Audience + Market

Who is your ideal customer?

For example: Woman in their late 20's who loves high fashion and feminine things.

What are their shopping habits?

If you were to choose one celebrity or blogger to represent your brand, who would it be?

How will your brand's products/services differ from other brands in the same industry?

If you can't identify a difference - do you have a competitive advantage that you can think of?

Brand Identity Goals

What is your end goal or romantic big vision for your brand? What does it become?

What do you want your clients to say about you and your brand after they've done business with you?

Style + Identity

Okay! Now that we have all of those nitty gritty details in place - let's talk about the visual stuff :)

Do you have a current brand identity that you are replacing?

If so, please add the link below -

http://

what is your brand currently lacking that causes you to reach out to me?

If you have a Pinterest inspiration board for your brand, please paste the link!

http://

What are 3 other brands that you love/ think are a good fit for your brand?

What are some magazines you think reflect your brand?

Do you have any ideas for the logo that you would like to share?

What design elements are you a fan of?

Examples: dots, dashes, hearts, arrows, minimalism, vintage elements

What fonts, colors, and elements are you NOT a fan of?

Thank you!

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